In recent years football clubs across the UK have begun to develop and deliver a range of programmes and projects aimed at mental health promotion and mental health interventions. Applying mental health interventions through football is effective as it can act as a “hook” to empower people to discuss mental health issues. Components of the club infrastructure and identity, such as the ground or the badge can be important for engaging supporters, especially men, and can help reduce the stigma attached to exploring mental health issues.

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